I have developed this product for the entire family, not just the body builders. Protein is necessary for growing youngsters as well as the elderly who need to protect themselves from muscle loss. A single 50g serving will give you 27% of your daily protein needs, but it still has a the top-quality taste and texture which made lizi’s famous. I have only used vegetable protein, mainly from GM-free soya so that like all my granolas this is suitable for vegetarians and vegans.